The purpose for this project was to develop a unique brand identity and logo design for a burger truck in Panama City, Florida. The goal is to stand out amidst a bevy of food trucks that, quite honestly, are all the same. Pops' Burgers changes the narrative with its quirky, nostalgic, and inviting personality, giving each visitor a truly memorable experience rather than just a plain ol' burger. The goal and vision for Pops' is to make Flippin' Good Burgers that you'll crave time and time again.